After 2.5 years in business, I’ve learned a lot—both about myself and the type of work I truly love. When I started Suni Creative Co., it was very much a spur-of-the-moment decision. (Read: zero real thought went into my branding or overall strategy.) My focus was external—what did people want me to help with—rather than internal—what value do I want to offer? What kind of work lights me up?

If you’re starting a business, one of the first things you probably think about is getting a logo. It’s exciting, it feels official, and it’s a visual representation of your brand. But here’s the thing: a logo alone is not branding—and if you stop there, you’re missing out on one of the most powerful tools for business success.

Your brand is more than just a name or a logo—it’s the perception people have of your business. A strong brand identity helps you stand out, build trust, and create a lasting connection with your audience. Whether you're launching a new business or refining an existing one, investing in a cohesive brand identity is one of the smartest moves you can make.