Brand
Development
and Logo Design

Timeframe: 3-4 weeks
Cost: $2,250 + HST

What’s included:

  • Deep dive into your business, brand, and aesthetic and design preferences.

  • Strategic brand brief outlining your design goals, recommended fonts, colour palettes, and logo inspirations, ensuring a clear direction for development.

  • Initial logo concepts (10-15 initial designs) and 2 rounds of revisions to fine-tune your design (additional revisions available at an hourly rate).

  • Final primary logo and alternate/icon logo files in multiple formats (PNG, SVG, JPEG) optimized for web, print, and social media.

  • Customized brand standards document for consistent application across all touchpoints, including access to font files and your personalized colour palette.

  • Personalized advice throughout the process to ensure your brand reflects your vision and connects with your audience.

Together We’ll Build a Brand That Tells Your Story

My goal is not just to create a brand that reflects your business and what it represents, but to act as your strategic partner. Together, we’ll build a brand identity that sets you up for success, helps establish brand equity, and instills trust with your clients or customers. With over 20 years of experience—including creating six businesses of my own—I deeply understand the importance of consistent branding and the emotions, challenges, and excitement that come with starting or rebranding a business.

Branding a business that has, until now, been just an idea can feel overwhelming. Questions like, "Can I do this?", "What will others think?", "What if I don’t succeed?" or "What if I don’t get it quite right?" can creep in. I’ve asked myself these same questions. That’s why I work closely with you throughout the process—not just to create effective branding, but to help you feel empowered and excited as you bring your vision to life. Whether this is your first business or you’re rebranding an existing one, I’m here to guide and support you every step of the way.

The Process

    • Questionnaire: You’ll complete a questionnaire designed to provide insights into your business goals, values, and design preferences.

    • Design Inspiration: Spend 30-60 minutes gathering examples of logo designs you like—whether through a Pinterest board or a simple document. Identifying at least five logos helps clarify your vision.

    • We’ll review your questionnaire responses and logo inspiration.

    • I’ll present a draft mood board featuring colours, fonts, and logo styles that align with your business.

    • This collaborative session ensures we’re aligned before moving forward.

  • I’ll create a detailed brand brief, including:

    • A summary of your design goals.

    • Recommended fonts and colour palettes.

    • Logo style inspirations.

    • Once approved, this brief will guide the graphic designer in developing your logo concepts.

    • You’ll receive a presentation with:

      • A couple of refined colour palette options.

      • A range of logo concepts (typically 15+ options).

    • We’ll discuss your feedback to refine the direction.

    • After incorporating your feedback, we’ll meet to narrow down the top 1-2 logo options for further refinement.

    • We’ll meet to review and finalize the logo design.

    • Additional revisions can be arranged at an hourly rate.

    • Once finalized, you’ll receive:

      • A customized brand standards document.

      • Primary logo and alternate/icon logo files in multiple formats (PNG, SVG, JPEG) for web, print, and social media.

      • Font files and HEX/RGB colour codes for consistent branding.

portfolio

You can explore some of my work by clicking the projects below or visiting the portfolio page. Please note that this is not a comprehensive list of all the projects or services I offer. If you’d like additional or more specific examples, I’d be happy to share them upon request.

my perspective

Frequently Asked Questions

  • The process typically takes 4-5 weeks, depending on timely feedback and approvals. If you need your branding completed faster, let me know, and I’ll do my best to accommodate your timeline.

  • You’ll receive 10-15 initial logo concepts along with refined colour palette options. First, we’ll finalize your primary logo, then move on to creating alternate or icon logo options. The two included rounds of revisions apply to finalizing both designs.

  • Your branding package includes:

    • Primary logo and alternate/icon logo files in PNG, SVG, and JPEG formats.

    • A brand standards document outlining fonts, colour palettes, and usage guidelines.

    • Font files and HEX/RGB colour codes for consistent application across platforms.

  • No, only the final approved logo is included in the package. Unused concepts remain the property of Elizabeth Suni Creative Consulting.

  • My process is designed to ensure we collaborate closely and refine designs based on your feedback. If additional revisions or concepts are required, they can be arranged at an hourly rate.

  • Yes! I offer package options that combine branding, website design, and more at a reduced price. Visit the PACKAGES section for details.

  • I require 50% payment at the start of the project and 50% upon completion. If needed, I’m happy to discuss a customized payment plan.

Ready to bring your brand to life?

Book a complimentary discovery call and let’s chat.