Hi, I’m elizabeth

I am a passionate brand strategist, start-up enthusiast, and seasoned entrepreneur. With 15 years of corporate experience working with a $10 billion brand in communications, marketing, and branding, combined with over 8 years of entrepreneurial success, I bring a unique perspective to every project. I’ve started six businesses, sold three, and grown my first venture into a multi-seven-figure national brand. Along the way, I’ve earned my MBA in Executive Management and have been recognized as an award-winning entrepreneur by the Chatham-Kent Chamber of Commerce.

I know first-hand the highs and lows of running a business—the excitement, challenges, and lessons learned. That’s why I absolutely LOVE helping other entrepreneurs bring their ideas to life. My goal is to immerse myself in your brand, treat it like my own, and add as much value as possible. I approach every project with purpose, strategic insight, and a collaborative mindset.

When deciding who to work with on your branding or marketing efforts, there are many options and plenty of talented professionals offering these services. At the end of the day, the best fit is someone who not only has the skills and abilities you’re looking for but also the right personality and a track record of experience that aligns with your needs.

what makes me unique

  • Diverse Experience: A blend of corporate, academic, and entrepreneurial expertise.

  • Strategic Vision: I don’t just deliver on tasks; I think big picture, ask the tough questions, and ensure everything aligns to set your business up for long-term success.

  • Empathy and Understanding: I’ve been where you are. I know the fears and challenges of owning a business, and I’m here to help you navigate them with confidence.

my values

  • purpose-driven work

    I believe in aligning everything I do with a clear purpose. Whether I’m building a brand, crafting a website, or creating a strategy, my goal is to deliver meaningful results that reflect your vision and drive your business forward.

  • authenticity

    Genuine relationships and understanding your journey are at the heart of what I do. I’ve experienced the ups and downs of business ownership and bring that insight to our collaboration. I work to build trust, offer support, and create a strong connection so you feel confident throughout the process.

  • big picture thinking

    I approach every project with a strategic mindset, always considering how individual tasks fit into your overall goals. My focus is not just on today’s deliverables but on what will set you up for long-term success.

  • practicality over perfection

    I believe in balancing creativity with functionality and progress over perfection. Together, we’ll create something that not only reflects your vision but also works seamlessly for your audience and your goals.

  • Continuous Growth

    I’m always looking for better ways to serve my clients. Whether it’s refining my processes, staying updated on industry trends, or experimenting with new tools and techniques, I strive to bring fresh ideas and innovative strategies to every project. Growth and learning are constants for me, ensuring the work we do together is always at its best.

  • your interests first

    I deeply value the trust you place in me when investing in your business. That’s why I always operate with your best interest at heart—whether it means having tough conversations, questioning ideas, or saying no when necessary. My goal is to guide you toward sustainable, meaningful success.

  • "While many marketing teams focus heavily on social media, I was looking for a more comprehensive strategy, and Elizabeth delivered just that. She doesn’t just offer suggestions; she takes action and gets things done with exceptional customer service. Elizabeth’s approach to marketing is exactly what we needed, and I’m beyond grateful for her and the team at Suni Creative."

    Amanda Craeymeersch, Balance Accounting Services

  • "Elizabeth totally transformed our social media image and led a re-brand that updated our content and presence. Clients constantly comment on how much they enjoy our social media. What I love most is that Elizabeth is always thinking of fresh, fun ideas to help grow our reach. She’s become an integral part of our business!"

    Drew Ferren, CK Tubs & Taps

  • "Elizabeth is enthusiastic, kind, and brilliant—a true joy to work with! She’s been an integral part of SheLeads since year one, bringing fresh ideas and thoughtful solutions. Her commitment to SheLeads and the community we serve has been invaluable, and we are so grateful for her."

    Randi Bokor Caron, SheLeads Co-Founder

  • "I reached out to Elizabeth after seeing her work for another client. She has so much energy and drive, and it’s clear she’s dedicated to delivering excellent work. Elizabeth is personable, professional, and brought so many fun ideas to the table—we had an absolute blast working together!"

    Erin VanderSluis, Erin VanderSluis Design

  • "We engaged Elizabeth to help us re-launch under a new brand and strengthen our presence with existing customers. Elizabeth built a roadmap, managed all the moving pieces, and reduced our stress dramatically. She’s a focused leader in marketing best practices and made us feel confident every step of the way!"

    Michaela Burns, Michaela Burns Interiors

  • "Working with Elizabeth has been a game-changer for my social media. She created a framework and easy-to-use templates that made the process manageable. She truly understands busy business owners and gets genuinely invested in your success. Thanks to her, I’ve stayed engaged and kept my funnel consistently full!"

    Dr. Erin TeWinkel, ND

  • "Hiring Elizabeth was one of the best decisions I’ve made! She brought my vision to life and went above and beyond. As a successful business owner herself, she brings a wealth of personal expertise that not every marketer has. She’s organized, thorough, and passionate—100% recommend!"

    Tiffany Cunningham, Prem & Forte

  • "Working with Elizabeth has been incredible. She added energy and excitement to our goals and brought them to life in ways I couldn’t have imagined. Her communication and genuine interest in your business make her an amazing partner."

    Cristin Hildenbrand, Kidsko Childcare

  • "Elizabeth is the real deal! She’s not only well-versed in social media but also extremely creative and always thinking outside the box. She puts 110% into everything she does and has been a game-changer for my business."

    Sara Shepley, The Skin Clinic

  • "Suni Creative has been a life saver! Elizabeth redeveloped our website and social media presence, taking all the stress out of the process. She and her team went above and beyond, and we can’t thank them enough for everything they’ve done!"

    Sherri Carlson, CRW Design

  • "Elizabeth is outstanding! Her knowledge, professionalism, and creativity made working with her so easy. I can’t wait to hire her again for future projects!"

    JUSTIN COOK, COOK'S CARPENTRY

Have questions?

If you have questions or you’re interested in learning more about how we can work together, feel free to contact me.

ready to connect?

I’d live to get to know you and learn more about your business and your goals. Book a complimentary discovery call and let’s connect.