Business Naming

Timeframe: 2 weeks
Cost: $595 + HST

The first step in bringing your business to life is choosing a name that reflects its essence and stands out in the market. Whether you’re looking for something truly unique or just need a trusted partner to guide you through the process, I’m here to help. Together, we’ll explore name options that align with your values, goals, and vision. My focus is on what matters to you and what you want your business to represent. With strategic insight and personalized guidance, I’ll be your partner in this exciting journey to establish your brand identity.

A name is the first impression of your brand—make it memorable, meaningful, and built for growth.

The Process

    • You’ll complete a detailed questionnaire designed to uncover the foundations of your business, your goals, and where you currently stand with your overall business plan.

    • This step ensures I understand your vision and any initial ideas or directions you’re considering.

    • We’ll review your questionnaire in detail and dive deeper into the “why” behind your business.

    • We’ll also explore any name ideas you’ve already considered and identify what you want your business name to convey.

    • I’ll present an initial list of name options tailored to your business vision.

    • Each recommendation will include the name, its meaning, and strategic notes on domain availability, industry relevance, and geographic uniqueness.

    • We’ll discuss these options in detail, gather your feedback, and refine the direction.

    • Based on your feedback, I’ll provide a final list of refined name recommendations.

    • We’ll meet again to review and discuss these options to help you confidently make your decision.

    • Once your name is finalized, I’ll provide a support document tailored to your needs. This document will guide you through actionable next steps, such as:

      • Purchasing your domain

      • Registering your sole proprietorship or corporation

      • Additional recommendations to establish your business identity

Frequently Asked Questions

  • The process typically takes 2-3 weeks, depending on the timeliness of feedback and scheduling for meetings. If you’re on a tight timeline, let me know, and we can discuss options to expedite the process.

  • Not at all! If you have some ideas, that’s great—but if you’re starting with a blank slate, that’s completely fine. The questionnaire and discovery call are designed to explore possibilities and guide us toward the perfect name for your business.

  • Yes, as part of the process, I’ll provide insights into domain availability and ensure the names are unique within your industry and geographic area. However, I recommend consulting a legal professional for trademark checks if you plan to register the name formally.

  • Can I use the process to name a product or service instead of a business?

  • Absolutely! This process works just as well for naming products, services, or other aspects of your brand. Let me know your specific needs, and I’ll tailor the approach accordingly.

  • Yes! Once the name is finalized, I’ll provide a support document with actionable next steps, including domain registration, business registration, and additional recommendations to establish your brand identity.

  • Not at all. While I offer branding, website design, and other services, you’re welcome to use the naming service on its own. That said, many clients find it helpful to bundle services for a cohesive start to their business.

Ready to bring your brand to life?

Book a complimentary discovery call and let’s chat.