My Perspective
Building a business is exciting, challenging, and constantly evolving. Here, I share insights, tips, and real-world advice to help you navigate the entrepreneurial journey—whether you’re launching a business, refining your brand, or looking for fresh marketing ideas. Grab a coffee and dive in!
Social Media Isn’t a Strategy—Here’s What You Should Focus on Instead
Too often, businesses jump into social media because they feel like they have to. They start posting, testing trends, and trying to be everywhere at once—then wonder why they’re not gaining traction. The reality? Social media alone isn’t a marketing strategy. It’s just one tool in the toolbox.