Marshall Insight
branding, photography and website
how we worked together
Branding
Website
Brand Photography
about marshall insight
Marshall Insight was founded by Lori Marshall, a former hospital CEO with a deep understanding of leadership, governance, and strategic decision-making. Through coaching, consulting, and speaking engagements, Lori helps leaders gain clarity, build confidence, and make informed decisions that drive meaningful impact. Her approach is calm, strategic, and results-driven, ensuring leaders feel equipped to lead with confidence. Marshall Insight is built on experience, professionalism, and a deep commitment to empowering leaders to thrive in their roles.
The starting point
Lori Marshall, a former hospital CEO with extensive leadership experience, was launching Marshall Insight, a consulting business aimed at supporting board chairs, newly appointed C-suite professionals, and aspiring executives. With a wealth of knowledge and a deep understanding of leadership challenges, Lori was ready to step into this new chapter—but she needed a brand that reflected her credibility, expertise, and approachable yet professional nature.
From our first conversation, it was clear that clarity, professionalism, and trust would be the foundation of her brand. The challenge? Ensuring the branding felt sophisticated and confident while avoiding overly corporate or “stuffy” aesthetics. Lori wanted her identity to feel calm, intelligent, and welcoming, striking the right balance between structure and approachability.
the goal
Lori came to me as she was launching Marshall Insight, her new consulting business, after years of leadership in the healthcare sector. She knew she needed a brand that reflected her calm, confident, and strategic approach to leadership while appealing to executives, board members, and aspiring C-suite professionals. The challenge was to create a brand that was professional and refined but still approachable and engaging—a reflection of Lori’s leadership style and the trusted guidance she provides.
Together, we worked to develop a strong brand identity, a clean and polished website, and professional photography to set Marshall Insight up for success.
the branding
From the start, Lori gravitated toward blues and greens, drawn to their sense of stability, trust, and growth. We wanted to incorporate these colours but refine them into a more modern, muted, and mature palette—avoiding primary colours in favour of elevated, nature-inspired tones that feel both sophisticated and timeless.
For the logo, we chose a strong yet understated design, balancing professionalism with approachability. A refined, sophisticated font was selected to reinforce credibility and expertise, ensuring the brand exudes confidence without feeling overly corporate. Every branding choice was intentional, creating a visual identity that reflects Lori’s leadership style and the thoughtful, strategic guidance she provides.
the website
When designing the Marshall Insight website, the focus was on clarity, professionalism, and ease of navigation. The site needed to provide clear information on Lori’s services—coaching, consulting, and speaking engagements—while reinforcing her credibility and expertise.
We wanted the site to feel fresh and modern while still striking the right balance between experienced professionalism and a welcoming, inviting presence. The design is clean and intuitive, incorporating refined brand colours and typography to create a cohesive, polished look.
A great deal of thought went into the written copy and layout, ensuring that Lori’s credentials, expertise, and offerings were clearly presented and easy to navigate. The result is a website that is both beautiful and functional, offering a strong digital presence that aligns with her brand and effectively connects with her audience.
the feedback
I chose to work with Elizabeth because she is genuinely interested in her clients and takes the time to invest in their vision. Elizabeth's approach is that of a trusted advisor at every stage of the start-up process. As a result of our work together I feel that my brand, images and website truly reflect me and the value of my business offering. I would recommend Elizabeth to anyone who is looking for a creative and highly capable partner to take your dream from idea to launch!
LORI MARSHALL, MARSHALL INSIGHT
Have questions?
If you have questions or you’re interested in learning more about how we can work together, feel free to contact me.
ready to connect?
I’d live to get to know you and learn more about your business and your goals. Book a complimentary discovery call and let’s connect.