grounded path wellness

naming, branding and website

how we worked together

Business Naming
Branding
Website
Brand Photography

about grounded path wellness

Located in Chatham, Ontario, Grounded Path Wellness provides a confidential and non-judgmental space where clients can navigate life's challenges and embrace personal growth. Specializing in ADHD, anxiety, life transitions, and relationships, Dena empowers individuals to develop effective coping skills, manage mental health symptoms, and improve their overall well-being. Through a collaborative and trusting therapeutic connection, Grounded Path Wellness helps clients discover healthier ways to process emotions, make meaningful changes, and embrace the present moment.

starting point

Grounded Path Wellness is a counselling practice dedicated to helping individuals navigate life’s challenges and rediscover their sense of peace and empowerment. Dena approached me during a significant transition—leaving a larger organization to start her own private practice. While she was excited and deeply passionate about this new chapter, she felt overwhelmed by the many steps required to bring her brand to life.

From our very first conversation, it was clear this was a perfect fit. I could sense her drive and excitement for the journey ahead, but what stood out most was how deeply she cares about her patients and the transformative work she does. She needed support in creating a business name, branding, a professional website, and visual assets that would authentically reflect her purpose and connect with her audience.

the goal

The objective was to establish a warm, professional identity that set Grounded Path Wellness apart. The business needed a name that resonated with her values of clarity, connection, and empowerment, while also emphasizing the importance of staying grounded amidst life’s challenges. The brand and visuals needed to represent the journey of life—not always straight, but filled with meaningful twists and turns. Together, we worked to create an identity that reflected her dedication to guiding clients toward peace, purpose, and forward motion.

the name

Choosing the right name for Grounded Path Wellness was a deeply intentional process. The founder wanted a name that reflected her core values: helping individuals find clarity, remain grounded during difficult times, and move forward with purpose. We also wanted the name to acknowledge the reality that the path of life is rarely straight—it’s filled with twists, turns, and moments of growth.

To begin, we explored words and phrases that aligned with her vision and values, focusing on themes of stability, connection, and progress. We wanted the name to feel calming, approachable, and professional, resonating with her target audience. After brainstorming and refining multiple rounds of ideas, Grounded Path Wellness emerged as the perfect fit.

The addition of "Wellness" to the name was deliberate, providing the opportunity to scale her business in the future. It opens the door for potential collaboration with other healthcare professionals, allowing her to expand her services while maintaining the cohesive, values-driven identity of her practice.

The name symbolizes staying rooted and present while navigating the inevitable ups and downs of life. It also reflects her unique approach to counselling—empowering clients to embrace their journey while moving toward clarity and peace. With this foundation, we were ready to build the brand identity that would bring her practice to life.

the branding

The branding for Grounded Path Wellness was carefully crafted to reflect Dena’s visual nature and deep appreciation for symbolism. She wanted the design to convey her mission of guiding clients toward clarity and balance, emphasizing the journey of personal growth.

We began with a muted, earthy colour palette, accented with shades of orange inspired by the sacral chakra—representing creativity, connection, and emotional balance. This choice added a layer of meaning and symbolism, aligning with her holistic approach to counselling.

The logo was designed to be both visually compelling and deeply intentional. The path within the design transitions from uneven to smooth as it moves from left to right, symbolizing the progression Dena’s clients make as they work toward more solid ground. This visual representation of growth and grounding resonated deeply with her vision and values.

To complement the logo and colour palette, we selected clean, simple sans-serif fonts that embody openness and transparency—key qualities Dena wanted her practice to convey. These modern, minimalist typography choices balanced the richness of the logo’s symbolism, creating a cohesive and approachable identity.

The overall branding strikes a harmonious balance between professionalism and warmth. It was designed not only to resonate with her current clients but also to provide flexibility as the business evolves, ensuring a strong foundation for growth.

the website

For Grounded Path Wellness, the website was designed with a focus on simplicity, functionality, and a seamless connection to the branding. It was important to create a site that not only reflected Dena’s professionalism and warmth but also provided potential patients with the information they value most.

To achieve this, we prioritized clean and intuitive navigation to make the site easy to explore. The branding was woven throughout the design for consistency, with the earthy colour palette, typography, and logo tying every element back to the cohesive identity we had developed.

The content was structured around the needs of her patients and potential clients. Key pages highlighted Dena’s specializations, her unique approach to counselling, and her warm, inviting space. We also built out a comprehensive FAQs section to answer common questions, ensuring visitors feel informed and confident about reaching out for support.

The end result is a website that is not only visually aligned with the Grounded Path Wellness brand but also serves as a practical, welcoming resource for anyone seeking Dena’s expertise. It balances aesthetic appeal with functionality, embodying the openness and transparency at the heart of her practice.

live site coming soon