Elizabeth Suni creative Consulting
REBRAND & WEBSITE
about elizabeth suni creative consulting
Elizabeth Suni Creative Consulting is the evolution of both my business and my mindset. After 2.5 years of running Suni Creative Co., I realized it was time to pause and reflect on what I truly love doing and where I bring the most value to my clients. What started as a spur-of-the-moment decision to launch a small marketing agency grew into something far more purposeful. Over time, I found myself drawn toward start-ups, strategic consulting, and creating holistic marketing strategies that help businesses get off on the right foot.
This business is about more than just offering marketing services—it’s about being a true partner to my clients, helping them build purpose-driven brands with thoughtful strategy, meaningful design, and practical plans that position them for long-term success.
WHAT WAS FOCUSED ON
Rebrand
Website
The starting point
When I started Suni Creative Co., I was focused on what people wanted me to help with, rather than what truly lit me up. My work revolved around social media content creation because it was what everyone seemed to need at the time. And while I enjoyed it, the work started to feel transactional. I’m a big-picture thinker and strategist, and I craved projects that allowed me to dig deeper.
Through coaching and self-reflection, I began shifting from external motivations to intrinsic ones. I uncovered where my passions really lie: helping entrepreneurs bring their business ideas to life, guiding them through the early stages, and offering strategic consulting that makes a tangible difference in their success. It became clear that my brand needed to evolve to reflect this shift.
the goal
The goal for this rebrand was to align my business and brand with where I am now—mature, refined, and focused on what I do best. I wanted to lean into my years of experience rather than hiding it. I’ve spent 15+ years working in corporate leadership roles in strategy, communications, marketing, and branding, and I’ve built and sold multiple start-ups. That experience is what sets me apart, and I wanted my brand to reflect that expertise.
It was also important that the new brand feel more personal. Moving to Elizabeth Suni Creative Consulting helped me shed the team/agency feel of Suni Creative Co. and embrace something more aligned with who I am now.
the Rebrand
The rebrand was about redefining the direction of my business, focusing on clarity, purpose, and alignment with what I love most—helping entrepreneurs build meaningful brands. It wasn’t just about a new logo or updated colours; it was about reflecting my evolution and creating something that felt mature, confident, and true to the work I want to be known for.
Visually, I leaned into muted, sophisticated tones that feel calm and professional while steering clear of trendy aesthetics. I wanted the logo to be clean, simple, and timeless—a reflection of both my personal style and the thoughtful, strategic approach I bring to every project.
Beyond the visuals, I redefined my services, refined my messaging, and focused on offering more value in the areas that light me up: start-up support, brand strategy, and marketing consulting. It’s a brand built with purpose, designed to resonate with the clients I’m most excited to work with moving forward.
the website
The website was the final piece of the puzzle. This time, I approached it with a strategy-first mindset. I spent weeks refining my messaging and ensuring every word was intentional. The goal was to create a site that feels polished, professional, and easy to navigate, while clearly outlining how I can help and what it’s like to work together.
The design strikes a balance between modern and approachable, reflecting both my experience and my hands-on, collaborative approach. I wanted the site to feel just as established as my professional background while remaining easy to update and grow with my business over time. Every section was carefully considered to ensure clarity and usability—both for me and for the people I want to work with moving forward.
Have questions?
If you have questions or you’re interested in learning more about how we can work together, feel free to contact me.
ready to connect?
I’d live to get to know you and learn more about your business and your goals. Book a complimentary discovery call and let’s connect.