Clean Path Collections
one-page website & social setup
ABOUT CLEAN PATH COLLECTIONS
Clean Path Collections provides professional drug and alcohol testing services along with expert consulting support for businesses in the transportation and general industries. Whether you need DOT-compliant drug screening, assistance with compliance and safety programs, or part-time staffing solutions, we help keep your business running smoothly and efficiently. Our team specializes in customized support, helping companies streamline operations, meet industry regulations, and implement policies that promote a safe and compliant workplace.
how we worked together
One-Page Website
Social Media Start-Up
starting point
Melissa booked a discovery call with me, initially looking for social media support. Within minutes of chatting, it became clear that jumping straight into social media wasn’t the right approach for her business. What started as a 30-minute call turned into an hour-long deep dive into her goals, challenges, and vision for Clean Path Collections. I immediately felt drawn to work with Melissa. She struck me as someone with an incredible depth of knowledge and experience but without the tools or strategy to market herself effectively in a way that matched her expertise.
We quickly realized that her best investment at this stage would be a professional digital presence to establish credibility and build a foundation for future growth. Given her limited budget, Melissa opted for a budget-friendly one-page website paired with assistance in setting up her social media channels. This approach ensured she could make an immediate impact without overextending her resources, while still giving her the polished, professional presence her business needed.
the goal
Working in a male-dominated industry, Melissa’s goal was to create a digital presence that would resonate with her target audience while positioning her as a confident, skilled, and empowered leader. We wanted the website to strike a balance—appealing to industry professionals while allowing her unique voice and expertise to stand out.
An important part of this process was encouraging Melissa to reflect deeply on what she wants her business to represent and how she wants to be perceived. This helped shape not only the website content but also how she positions herself and communicates her value.
Since Melissa already had a logo, another key objective was to build a consistent brand identity around it, applying it thoughtfully across her digital presence to create cohesion and professionalism.
the website
To meet Melissa’s needs and budget, I created a one-page website that offers the same polished look and feel as a full multi-page site. The site was built with a clean, modern design that reflects her professionalism and expertise, while providing a solid foundation she can easily expand on in the future. Every element was thoughtfully crafted to ensure her website makes a strong impression and clearly communicates what her business stands for.
To enhance the site visually, I also coordinated a mini brand photo session, giving Melissa access to professional, on-brand images. These photos added a personalized touch to the website, helping to reinforce her brand identity and create a cohesive, high-quality digital presence.
the feedback
“Working with Elizabeth has been and continues to be an absolute pleasure. I know transportation safety well, and she knows how to help me tell others that I know it well! From our very first meeting, I felt comfortable with her knowledge and vision for my online presence. I feel supported and take comfort in her direct and honest approach. She exceeded my expectations and continues to support me along my path.”
MELISSA GRIFFITHS, CLEAN PATH COLLECTIONS
Have questions?
If you have questions or you’re interested in learning more about how we can work together, feel free to contact me.
ready to connect?
I’d live to get to know you and learn more about your business and your goals. Book a complimentary discovery call and let’s connect.