Cook’s Construction
LOGO & BRANDING
how we worked together
Logo & Branding
ABOUT COOK’S CONSTRUCTION
Cook’s Construction, led by Justin Cook, offers high-quality custom carpentry and construction services to Chatham-Kent, Sarnia-Lambton, and Middlesex areas. With a passion for precision and craftsmanship, Justin takes pride in delivering custom solutions that combine functionality and beauty. Whether it's a home renovation, a custom carpentry project, or a full construction build, Cook’s Construction is committed to bringing your vision to life with a personalized, hands-on approach.
starting point
Justin Cook approached me as he was launching his new business, Cook’s Construction. He wanted to start on the right foot with a brand that felt professional, polished, and reflective of the high standards he brings to his work. With a busy schedule managing projects and building his client base, Justin was looking for support to create a logo that would represent his business with confidence and credibility.
the goal
The objective was to design a logo that would reflect Justin’s commitment to quality and craftsmanship while exuding a modern, sophisticated, and high-end feel. We aimed for a clean, minimalist design that would resonate with both residential and commercial clients, helping to establish trust and convey the precision and professionalism that Cook’s Construction is known for.
the Branding
For Cook’s Construction, we focused on creating a clean, minimalist, and modern logo that aligned with Justin’s vision for a full home service business. While incorporating initials was an option, we intentionally avoided illustrations of tools to ensure the brand felt elevated and versatile—representing the full scope of construction services rather than just a single trade.
The colour palette drew inspiration from elements commonly found in the construction industry: cool steel grey, rich brown wood tones, and bold black metalwork, giving the brand a timeless and strong foundation. We selected fonts that would add a touch of sophistication and complementary style.
The result is a bold yet refined brand identity that reflects the quality and craftsmanship Cook’s Construction is known for while positioning the business for long-term growth and recognition.
the feedback
Elizabeth is outstanding! Their knowledge, professionalism, and creativity made working them so easy. I cannot wait to hire her again for future projects!
JUSTIN COOK, COOK’S CONSTRUCTION
Have questions?
If you have questions or you’re interested in learning more about how we can work together, feel free to contact me.
ready to connect?
I’d live to get to know you and learn more about your business and your goals. Book a complimentary discovery call and let’s connect.