Amplified Electric
one-page website & business setup
how we worked together
Business Naming
Logo & Branding
One-Page Website
Business Start-Up (Email, Google Business Profile)
Business Cards & Branded Merchandise
ABOUT AMPLIFIED ELECTRIC
Amplified Electric is led by Justin, a highly skilled electrician with a passion for his craft and a deep commitment to his community. Born and raised in Chatham-Kent, Justin brings years of experience and a client-focused approach to every project. Whether wiring a new build, renovating a home, or resolving electrical issues, Justin ensures each job is completed with care, precision, and the highest standards of quality.
When you choose Amplified Electric, you’re choosing local expertise, exceptional service, and a partner who’s genuinely invested in meeting your unique needs.
starting point
Justin was ready to launch Amplified Electric and wanted to ensure his business started off on the right foot—with a polished, professional image that would set him apart. As a busy electrician with limited time, he needed someone who could not only help define and establish his brand but also assist with the technical aspects of starting a business. From naming the business to creating a cohesive brand identity and managing the foundational setup, Justin trusted me to handle the details so he could focus on his work.
the goal
]The goal for Amplified Electric was to create a brand that exuded professionalism while staying true to Justin’s core values—a deep passion for his craft and a genuine dedication to understanding and meeting each client's unique needs. It was equally important to set everything up in a way that minimized the time and effort required from Justin while ensuring the brand aligned with his preferences and long-term business goals. From the visual identity to the technical setup, every step was designed to give Justin a strong foundation and allow him to focus on what he does best.
the Name
When naming the business, the goal was to choose something bold, unique, and memorable—something that would stand out in the market while laying the groundwork for future growth and scalability. Rather than using his name, Justin opted for Amplified Electric, a name that reflects both the energy and professionalism he brings to every project.
During the naming process, I conducted thorough research on businesses with similar names in close proximity and ensured the availability of a suitable domain and social media handles. This allowed us to secure a name that was not only aligned with Justin’s vision but also practical and easy to establish across digital platforms.
the Branding
The Amplified Electric brand was designed to be bold, confident, and highly recognizable. We started with a strong text-based logo that conveys professionalism and reliability—qualities essential for building trust in the residential and commercial electrical industry. The bold typography reinforces a no-nonsense, straightforward approach, giving potential clients confidence in Justin’s ability to manage projects with expertise and precision.
For the colour palette, red served as the foundation, reflecting Justin’s preference for a vibrant, high-energy look. We balanced the boldness of red with complementary tones to keep the brand polished and professional. To further tie the brand to the
the website
For Amplified Electric, the goal was to create a professional yet simple website that gives Justin a strong digital presence without adding unnecessary complexity. Designed with ease of use in mind, the site allows him to make quick updates—like adding client reviews—to keep content fresh and relevant. This ensures his online presence grows alongside his business, all while remaining an affordable, low-maintenance solution. By establishing a polished and credible website, Amplified Electric now has a strong foundation to build on, helping potential clients find and trust his services with ease.
Social Media
While social media isn’t the primary marketing channel for Amplified Electric, having a professional and credible online presence was still important. I worked with him to build Instagram and Facebook pages that are polished, on-brand, and clearly communicate key information about his business. Designed to be low maintenance, these platforms will act as a digital landing page—giving potential clients an easy way to find, verify, and connect with his services—while increasing his social proof and visibility.
Have questions?
If you have questions or you’re interested in learning more about how we can work together, feel free to contact me.
ready to connect?
I’d live to get to know you and learn more about your business and your goals. Book a complimentary discovery call and let’s connect.