Brand architect
& Marketing Strategist

for Small Business Owners on the Brink of
Something Big.

I don’t just create logos or websites. I help experienced professionals build brands that reflect their expertise, elevate their presence, and support their next big move.

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About Elizabeth

With 15+ years in corporate marketing and 8 years as a multi-business founder, I’ve built businesses from scratch, rebranded under pressure, and weathered the many pivots that come with growth. I know what it feels like to bet on yourself, and how overwhelming it can be to get it right from the start.

That’s why I don’t just deliver a logo or a website and call it a day. I step inside your business, ask the right questions, and help you build a strategic, thoughtful foundation for what’s next. Whether you’re starting something new or evolving something established, I’m here as a creative partner you can rely on. I bring structure, strategy, and a high standard of care to every piece of the puzzle.

Because a strong brand isn’t just about how you look. It’s about building something aligned, intentional, and ready for what’s next.

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Just like an architect doesn’t start by picking paint colours, I don’t start with surface-level deliverables. I begin by understanding your vision, mapping out the RECOMMENDED structure AND APPROACH, and ensuring every piece supports the big picture.

Because a brand built on strategy isn’t just beautiful—it’s built to last.

Ways we can work together

You’ve built a strong foundation in your career—now you’re building a business to match. This service is for experienced professionals who are launching something new and want to get it right from the start. Together, we’ll develop a strategic, thoughtful brand identity that reflects your expertise and sets the tone for everything to come.

Brand Development

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Rebranding

You’ve evolved—and your brand needs to catch up. Whether your business has outgrown its visuals, your audience has shifted, or your messaging no longer feels aligned, this is a chance to reposition with clarity. We’ll revisit the strategy, refresh your visual identity, and guide you through the rollout so you can move forward with confidence.

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WEBSITES

You’re ready for a website that feels like a true reflection of your business—professional, intentional, and built with purpose. I create custom Squarespace sites that blend clarity, strategy, and design so your digital presence feels as polished as your work. Each site is thoughtfully structured to support your goals and grow with your business.

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MARKETING STRATEGIES

If you’re unsure how to show up consistently or grow your visibility in a way that actually feels good, this service is for you. I’ll develop a custom marketing strategy rooted in your values and goals—giving you clarity, structure, and a clear path forward.

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STRATEGIC CONSULTING

Running a business can feel overwhelming when you’re doing it alone. These one-on-one sessions are a chance to talk things through, get a strategic outside perspective, and make confident decisions—whether you’re navigating a transition, planning a launch, or simply need a sounding board.

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SERVICE PACKAGES

If you’re starting a new business and want someone to walk you through the full process, I offer all-in-one packages that include branding, website, and foundational strategy. Skip the stress and move forward with a cohesive, professional presence from day one.

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Your Business Deserves to Be Taken Seriously—Starting With How It Shows Up

Whether you’re launching something new or refining what you’ve already built, the way your business presents itself matters. Branding, websites, and marketing strategy aren’t just design choices—they shape how people perceive your business, how clearly you communicate your value, and how confidently you grow.

I’ve been through this process myself, and I’ve seen the momentum that comes when your presence finally matches your experience. It’s not about looking flashy—it’s about showing up with intention, alignment, and clarity from the very start.

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first impressions matter

It takes only 7 seconds for someone to form an impression of your brand. Professional branding and a well-designed website can make those seconds count.

Consistency Drives Recognition

Consistent branding can increase revenue by up to 23% because it makes your business more recognizable and memorable to potential customers or clients.

Credibility and Trust

81% of people research a business online before making a purchase or booking a service. If your website or branding isn’t up to par, you could lose them before they even get to know you.

marketing that connects

Businesses with a clear marketing strategy are 313% more likely to achieve their goals. A purposeful plan ensures you’re speaking directly to your audience and meeting them where they are.

Working with me

When we work together, I’m not just here to complete a task—I’m here to understand your business inside and out. I take the time to learn your goals, your vision, and the deeper “why” behind what you’re building, so every decision we make feels aligned and intentional.

My approach is collaborative, big-picture, and deeply strategic. I’m always thinking beyond the deliverables—about how your brand, website, or strategy fits into the future of your business. The result? Work that doesn’t just look good—it actually supports your growth.

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the client perspective

LORI MARSHALL, MARSHALL INSIGHT

Elizabeth's approach is that of a trusted advisor at every stage of the start-up process. As a result of our work together I feel that my brand, images and website truly reflect me and the value of my business offering. I would recommend Elizabeth to anyone who is looking for a creative and highly capable partner to take your dream from idea to launch!
Amanda Craeymeersch, balance accounting

Elizabeth is the third marketing expert I’ve worked with since 2021, and for the first time in almost five years, I truly feel that both my needs and my business are understood. While many marketing teams focus heavily on social media, I was looking for a more comprehensive strategy, and Elizabeth delivered just that. Elizabeth’s approach to marketing is exactly what we needed, and I’m beyond grateful for her!
drew ferren, ck tubs & taps

Elizabeth totally transformed our social media image and led a re-brand that updated our content and presence. Clients constantly comment on how much they enjoy our social media. What I love most is that Elizabeth is always thinking of fresh, fun ideas to help grow our reach. She’s become an integral part of our business!
Randi Bokor Caron, SheLeads Co-Founder

Elizabeth is enthusiastic, kind, and brilliant—a true joy to work with! She’s been an integral part of SheLeads since year one, bringing fresh ideas and thoughtful solutions. Her commitment to SheLeads and the community we serve has been invaluable, and we are so grateful for her.
Erin VanderSluis, Erin VanderSluis Design

I reached out to Elizabeth after seeing her work for another client. She has so much energy and drive, and it’s clear she’s dedicated to delivering excellent work. Elizabeth is personable, professional, and brought so many fun ideas to the table—we had an absolute blast working together!
Michaela Burns, Michaela Burns Interiors

We engaged Elizabeth to help us re-launch under a new brand and strengthen our presence with existing customers. Elizabeth built a roadmap, managed all the moving pieces, and reduced our stress dramatically. She’s a focused leader in marketing best practices and made us feel confident every step of the way!
Dr. Erin TeWinkel, ND

Working with Elizabeth has been a game-changer for my social media. She created a framework and easy-to-use templates that made the process manageable. She truly understands busy business owners and gets genuinely invested in your success. Thanks to her, I’ve stayed engaged and kept my funnel consistently full!
Tiffany Cunningham, Prem & Forte

Hiring Elizabeth was one of the best decisions I’ve made! She brought my vision to life and went above and beyond. As a successful business owner herself, she brings a wealth of personal expertise that not every marketer has. She’s organized, thorough, and passionate—100% recommend!
Cristin Hildenbrand, kidsko childcare

Working with Elizabeth has been incredible. She added energy and excitement to our goals and brought them to life in ways I couldn’t have imagined. Her communication and genuine interest in your business make her an amazing partner.
Sara Shepley, The Skin Clinic

Elizabeth is the real deal! She’s not only well-versed in social media but also extremely creative and always thinking outside the box. She puts 110% into everything she does and has been a game-changer for my business.
Sherri Carlson, CRW Design

Suni Creative has been a life saver! Elizabeth redeveloped our website and social media presence, taking all the stress out of the process. She and her team went above and beyond, and we can’t thank them enough for everything they’ve done!
JUSTIN COOK, COOK'S CARPENTRY

Elizabeth is outstanding! Her knowledge, professionalism, and creativity made working with her so easy. I can’t wait to hire her again for future projects!
Jen and Jason Martene, angermann's Manufacturing Inc.

After a very thorough initial meeting Elizabeth provided us with a step by step strategy. She demonstrated a thorough understanding of our business model and who our customer base is. She provided us concrete information and broke everything down into a feasible timeline that we will be able to accomplish. Reaching out to Elizabeth has become a pivotal moment in our business which has already proved to be a wise investment.

portfolio

You can explore some of my work by clicking the projects below or visiting the portfolio page. Please note that this is not a comprehensive list of all the projects or services I offer. If you’d like additional or more specific examples, I’d be happy to share them upon request.

marshall insight

Branding, Website, Brand Photos

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michaela burns interiors

Rebrand, Website, Social Media, Blog, Newsletter

Make It
grounded path wellness

Naming, Branding, Website & Brand Photography

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amplified electric

Naming, Branding, Website

view project