Brand architect
& Marketing Strategist
for Small Business Owners on the Brink of
Something Big.
I don’t just create logos or websites. I help experienced professionals like you build brands that reflect your expertise, elevate your presence, and support your next big move.
About Elizabeth
With 15+ years in corporate marketing and 8 years as a multi-business founder, I’ve built businesses from scratch, rebranded under pressure, and weathered the many pivots that come with growth. I know what it feels like to bet on yourself, and how overwhelming it can be to get it right from the start.
That’s why I don’t just deliver a logo or a website and call it a day. I step inside your business, ask the right questions, and help you build a strategic, thoughtful foundation for what’s next. Whether you’re starting something new or evolving something established, I’m here as a creative partner you can rely on. I bring structure, strategy, and a high standard of care to every piece of the puzzle.
Because a strong brand isn’t just about how you look. It’s about building something aligned, intentional, and ready for what’s next.
Just like an architect doesn’t start by picking paint colours, I don’t start with surface-level deliverables. I begin by understanding your vision, mapping out the RECOMMENDED structure AND APPROACH, and ensuring every piece supports the big picture.
Because a brand built on strategy isn’t just beautiful—it’s built to last.
Ways we can work together
You’re ready to bring your vision to life, but you want to do it right. I help experienced professionals launch with purpose, clarity, and confidence through brand strategy, visual identity, website design, and marketing that reflects your expertise from day one.
GETTING STARTED
Rebranding
You’ve grown, but your brand hasn’t caught up. Whether you DIY’d in the beginning or simply outgrew what once worked, I help you realign your brand and digital presence so it reflects the level you're operating at now, and supports where you’re going next.
PIVOTING
Your business is solid, but something’s not clicking. Maybe your audience has changed, your offers have evolved, or your marketing feels disjointed. I’ll help you clarify your direction, refine your messaging, and create a comprehensive strategic plan.
I take on a small number of custom Squarespace website projects by application only. Each site is built from scratch to reflect your brand, support your goals, and create a seamless experience for your audience. If you're looking for a website that feels aligned, elevated, and thoughtfully designed, let’s talk.
WEBSITE BUILDS
Consulting
Sometimes you just need an expert to talk things through. I offer 1:1 consulting sessions to help you navigate big decisions, plan next steps, or refine your strategy. Whether you need clarity, confidence, or a second opinion, I’m here to help.
BRAND AUDITING
Your business is solid, but something’s not clicking. Maybe your audience has changed, your offers have evolved, or your marketing feels disjointed. I’ll help you clarify your direction, refine your messaging, and create a comprehensive strategic plan.
Your Business Deserves to Be Taken Seriously—Starting With How It Shows Up
Whether you’re launching something new or refining what you’ve already built, the way your business presents itself matters. Branding, websites, and marketing strategy aren’t just design choices—they shape how people perceive your business, how clearly you communicate your value, and how confidently you grow.
I’ve been through this process myself, and I’ve seen the momentum that comes when your presence finally matches your experience. It’s not about looking flashy—it’s about showing up with intention, alignment, and clarity from the very start.
first impressions matter
It takes only 7 seconds for someone to form an impression of your brand. Professional branding and a well-designed website can make those seconds count.
Consistency Drives Recognition
Consistent branding can increase revenue by up to 23% because it makes your business more recognizable and memorable to potential customers or clients.
Credibility and Trust
81% of people research a business online before making a purchase or booking a service. If your website or branding isn’t up to par, you could lose them before they even get to know you.
marketing that connects
Businesses with a clear marketing strategy are 313% more likely to achieve their goals. A purposeful plan ensures you’re speaking directly to your audience and meeting them where they are.
Working with me
When we work together, I’m not just here to complete a task, I’m here to understand your business inside and out. I take the time to learn your goals, your vision, and the deeper “why” behind what you’re building, so every decision we make feels aligned and intentional.
My approach is collaborative, big-picture, and deeply strategic. I’m always thinking beyond the deliverables and about how your brand, website, or strategy fits into the future of your business. The result? Work that doesn’t just look good, it actually supports your growth.
the client perspective
portfolio
You can explore some of my work by clicking the projects below or visiting the portfolio page. Please note that this is not a comprehensive list of all the projects or services I offer. If you’d like additional or more specific examples, I’d be happy to share them upon request.
Have questions?
If you have questions or you’re interested in learning more about how we can work together, feel free to contact me.
ready to connect?
I’d love to get to know you and learn more about your business and your goals. Book a complimentary discovery call and let’s connect.